Own a vacation home in New Mexico?
We partner with 150+ homeowners across Santa Fe, Taos, Angel Fire, Red River, and the surrounding Enchanted Circle. Big enough that our marketing performs, still boutique enough to give every home in our portfolio the kind of elevated care that is local, personal, and truly accountable.
Promises
Guest Experience
A dedicated local team and 24/7 concierge coverage anticipate every need, turning each stay into the kind of visit that earns genuine five-star reviews.
Home Stewardship
We care for your home as if it were our own, backed by comprehensive guest-damage protection and insurance so your investment is always safeguarded.
Homeowner Partnership
We're homeowners ourselves. Expect a personal, local relationship and quarterly business reviews that keep you informed, aligned, and confident year-round.
Peace of Mind Guarantee
Owning a vacation rental in New Mexico comes with real obligations: gross receipts tax, lodgers' tax, short-term rental permits, local business registration, and rules that change by county. Sierra Sol handles all of it on your behalf, filed accurately and on time, so you never have to think about it.
When you call, you reach Gemma, James, or a member of our local team who knows your home, your neighborhood, and the trusted contractors who keep everything running. No call centers. No ticket queues. Just a family-led team that picks up the phone.
- All state and local taxes filed and remitted on your behalf
- STR permit applications, renewals, and compliance managed end to end
- A personal, local team you can actually reach
Best of Both
National reach and local roots. Sierra Sol has the marketing power of a national brand and the personal, on-the-ground care of a local team.
Marketing Power
- Listed on more booking sites than any competitor
- SEO- and AI-optimized listings with professional photography
- Your own direct booking website to avoid hefty booking site commissions
Revenue Management
- Dedicated revenue manager assigned to your home
- CFO-level financial support and advisory
- Real revenue projections from multiple market data sources
Home Protection
- Up to $25K guest damage coverage per stay
- $1M general liability insurance comes standard
- Smart locks, noise monitoring, and guest screening
Local Team
- On-the-ground team for home care, maintenance, and permits and compliance
- Dedicated finance team handling accounting, tax filing, and remittance
- Owner portal and mobile app for real-time visibility into your home
Guest Experience
- Dedicated 24/7 concierge for proactive, personal guest support
- Engineered guest journey designed to earn 5-star reviews
- Top trust signals on Airbnb, Vrbo, and Booking.com: Guest Favorite, Superhost, and Premier Host
Free revenue projection built from real market data across multiple sources — not just AirDNA.
Our Homeowner Support
You're never on your own. From onboarding through every season, a dedicated team that knows you and your home partners with you every step of the way. Whether it's a guest reservation, a finance or tax question, or a hands-on need at the property, you always have someone to call.
OnboardingKick-Off
- Meet our Onboarding Team to map out key processes and timelines
- Get set up in our accounting and tax remittance systems
- Enroll in APP and Linen & Terry Program
- Start your STR permit application or transfer your existing one
- Get familiar with your Owner's Portal
Preparation
- Local team completes a home walkthrough to make sure it's guest ready
- 100+ point checklist covers home essentials, safety items, linens, and terry
- Purchase any additional items necessary
- Remove or store personal effects in locked closet
- Schedule any needed repairs or cleans
Photography
- Imagery designed to showcase your home at its best
- Lifestyle photography that helps guests imagine themselves staying there
- Drone imagery highlighting your unique setting and surroundings
- Twilight photography that creates warmth and helps your listing stand out
Home Listing
- Where your home comes to life across all platforms
- Listings designed to inspire immediate booking
- Create your custom home name, logo, hero image, and Google listing
- SEO- and AI-optimized content for stronger visibility
- Transfer previous reviews from particular booking engines, if desired
Confidence
- Final quality check to ensure your home is ready
- Reserve personal stays through the Owner's Portal
- Your listing is pushed live across all booking platforms and websites
- Watch reservations start rolling in
- Our team is here for you 24/7, with regular check-ins and support anytime
Tell Us About Your Home
